One of the most important tools we use is surveys, especially when designing a product for someone, we like to create surveys where we will show people a few different designs, logos, products, etc. Sometimes we just ask a few, simple questions and try to survey people that would actually buy the services or products.
A survey tells you WHAT YOUR AUDIENCE WANTS. It's often pretty different than what you thought. Remember: your customer(s) are the best source of information. They'll tell you exactly what they want if you just ask them.
So, we recommend creating surveys for your business - no matter how large or small. You can do this with flavors, colors, designs, ideas, and even names.
Whether you use the information you gather or not is up to you. But, you might just learn something in the process about your campaign, product or service. In the end, the customer is always right, right? |